I don’t think they really want anybody to win! The QR Code is not readable.
I was able to read it using my iPhone 5 from the posted photo.
Your experience is not representative of many smart phones out there, and that is what KFC should focus on. The majority of people who attempt to scan this QR Code will not be successful and KFC’s marketing efforts will disappoint them–this is exactly what they do not want to do.
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